Launching from grassroots beginnings in Cambridge, New Zealand in 2004, ZURU has quickly become one of the fastest growing toy companies in the world.
The company has flourished since its small beginnings in a garage, to now have 500 people focused on the ZURU brand across the globe and factories manufacturing only ZURU items employing over 7000 operators. ZURU brands are distributed and marketed in 121 countries worldwide and our products can be found in almost all major retailers. Driven by innovation and marketing, ZURU strives to create a standard of excellence in everything we do.