Voted Auckland's BEST TOY STORE Since 2006.

Welcome to Mainly Toys, Auckland's favourite destination toy and game store. Come visit us in Mt Eden, whatever your age you'll enjoy exploring our three floors, packed full of fun and adventure. Discover our games loft - just for teenagers.

Take time to explore our high quality toys, games, books and resources, guaranteed to enhance play and learning for babies through to grandparents. Or, if you prefer shop on-line we make that easy too!

Our friendly, knowledgeable staff will help you find the perfect gift for the special people in your life. From birth through to 100 and beyond, we've got gifts to entertain, educate and challenge. All your favourite brands and much more under one roof at Mainly Toys - voted best toy store in Auckland since 2006.

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NEW ARRIVALS

HAPE DISCOVERY SPACE CENTRE

Three, two, one, blast-off! This highly-detailed spaceship and lift-off rocket provide fuel for imaginative explorations into any galaxy. Astronauts and aliens add to the adventure.

LITTLE TYRO LITERACY PACK

A Fantastic new teaching resource pack with everything you need to help engage your child in learning.

LITTLE TYRO SHAPE AND PLAY

Introduce your little one to lacing and shapes in one! Great for hand and eye co-ordination as well as fine motor skills

BEST SELLERS

SOPHIE THE GIRAFFE

Sophie the Giraffe is a 100% natural teething toy produced by Vulli toys that is loved by children worldwide. Born in France in 1961, Sophie the Giraffe has been part of babies’ lives for 50 years.

AUCKLAND SKY TOWER

Auckland's Sky Tower in your very own home! Cubic Fun 3D puzzles are made of paper and expandable polystyrene foam board. Easy to assemble, the pieces slot together with no scissors or glue required.

SMARTMAX BASIC

The giant parts are an ideal toy for young children. The attraction and repulsion of magnets will amaze them on their exploring journey.

FREE

GIFT WRAPPING
& GIFT CARD

WITH YOUR PURCHASE
ON REQUEST